The Making of Product Managers

A book I self-published on breaking into product management. It contains 20 stories of real product managers who broke into product management from a different field. And 8 actionable insights from those stories.

My Pandora's Box

A growing airtable of my resources for content development, content distribution, marketing, sales, startups, bootstrapping & more.


A tool for tracking hypotheses and customer interview data for customer discovery created for venture teams going through startup accelerators.


A tool to help you track your accomplishments at work to better prepare for a performance review. Beta completed, pending next version.

Lena Sesardic
Entrepreneurial product owner, speaker & freelance writer