From Coaches to Creatives: Why LinkedIn Works for a Wide Range of Service Providers
If you thought LinkedIn was only for professionals hunting down new job opportunities, think again! With over 800 million users worldwide, LinkedIn is the hub for not only employees but also service providers looking to showcase their skills and connect with potential clients (yes, you really can book clients through LinkedIn!).
This is good news for those of us who aren’t big fans of having to keep up with the ever-evolving Instagram algorithm or feed the Facebook machine. You can show up on LinkedIn and do the bare minimum, yet still create a huge impact for your business (I’ll tell you how in a second!)
So whether you're a freelancer, consultant, coach, creative, or any other kind of service provider, listen up!
In this blog post, I’m exploring how you can make LinkedIn work for your type of service. I’ll also show you best practices for your specific service category, so you can make the most of your LinkedIn experience.
Let’s get started!
Unlock the Power Of LinkedIn: Why It’s An Asset For You As A Service Provider
B2B Service Providers
LinkedIn is the largest B2B social network and works incredibly well for B2B service providers. If you're a consultant, lawyer, accountant, IT professional, or any provider in the B2B niche, LinkedIn can help you:
- Grow your network to connect with other professionals in your field. You can also run an Advance Search to help you target potential clients and partners.
- Position yourself as an expert in your niche. Add case studies, whitepapers, and articles to your content strategy mix. By doing so, you’ll add value to your community and contribute your voice to the latest news in your industry, allowing you to be recognised as the expert you are.
- Generate leads, all thanks to engagement, group participation, and content creation.
Attract awesome opportunities like interview requests, brand collaborations, and more (I’ve personally received 194 in just six months!).
Freelancers and Solopreneurs
Over the last few years, more and more people have been trading in their corporate cubicles to “be their own boss” as a freelancer or solopreneur (that was me in 2020 when I quit my job in the middle of the pandemic!).
If you're an entrepreneur (like me!), LinkedIn can help you:
- Promote your services effectively.
- Create a “Service Page” on your professional account to show your audience how they can work with you.
- Expand your professional network to make meaningful conversations with potential clients and collaborators.
- Demonstrate your skills and expertise and establish yourself as a thought leader in your niche by regularly sharing valuable content.
Coaches and Trainers
With growing conversations around personal development within LinkedIn, coaches and trainers stand to greatly benefit from establishing a presence on the platform. As a coach or trainer, LinkedIn provides opportunities for you to:
- Network and connect with both individuals and organizations on the lookout for your services.
- Present yourself as the go-to expert in your niche by creating valuable content through mini-training videos, how-to articles, and other resources.
- Keep up with the latest trends in your industry by regularly following content published by influencers.
- Provide an insight into your company culture and keep an eye out for the very best candidates to join your team.
If you're a creative professional, such as a writer, designer, or marketer, LinkedIn can also be a powerful tool for growing your business. Here are some ways you can leverage LinkedIn:
- Publish your portfolio with your best samples for your audience to gauge your style and the quality of your work.
- Share behind-the-scenes videos and post about a project you’re currently working on to demonstrate your skills and expertise.
- Network, network, and network some more! Most creatives need brand visibility that goes way beyond their actual product (like a book for a writer). Networking opens you up to a world of other opportunities for leveraging your brand – think speaking gigs, podcasts, and mutually-beneficial collaborations with other creative professionals.
It’s Time to Tap Into the Power of LinkedIn!
There you have it, four types of service providers LinkedIn works a treat for!
My hope is that you’re now well aware of the amazing benefits of LinkedIn and how it can be used to leverage your specific service-based business.
Used effectively, LinkedIn helps you establish a credible personal brand, generate leads for your business, and opens you up to a world of other incredible opportunities like brand deals, interviews, and strategic collaborations (to name a few!).
If you want to learn more about how to grow your personal brand on LinkedIn as a service provider, you need my LinkedIn Starter Jetpack 🚀.
It’s the exact framework I used to grow my personal brand to 5,800+ followers, 1.3M+ views and 194 opportunities (half of which I didn't even know I was eligible for! 😳)